Sekhar got every thing right with Happy Days

Telugu industry is blessed to have directors like Sekhar Kammula who is humble and honest. In a recent interview, Sekhar admitted openly that Godavari is a budget failure. When did we hear any thing like that from a director? When did we hear last that a Director refused to take any fee for a movie because the movie went over the budget?

Sekhar's movies are about how small things in life bring immense happiness.

Sekhar got Swarna Kamal Award in best debut director category for "Dollar Dreams"(1999). His "Anand" (2004) was a commercial success. Anand brought him 7 Nandi Awards including best director, best film and best actress etc. He sold Anand at low prices before it became a hit. Anand distributors made merry and are one of the happiest bunch till date. Godavari did well in A centers and extremely well in USA .

Though Anand has created a trend and Godavari earned good appreciation, Sekhar finally got every thing right with Happy Days. Here is how he got it right.

Happy Days:

• Made in just 9 months ( Jan 2007 to September 2007)
• Talent search through Radio Big FM and websites
• All new cast - minimal fee
• Corporate tie-ups from Day one- Pantaloons, BIG FM and BIG Music.
• Planned and executed well with a tight budget of 3 crores.
• Sold overseas rights for 70 lakhs before the release.
• Top Producer/distributor Dil Raju bought outright distribution rights for whole Andhra Pradesh 1 month before the release. He paid a fancy price and sekhar made a table profit.
• Prakash Raj bought tamil remake rights for 25 lakhs yesterday.
• He is yet to sell satellite rights which may fetch him about one crore.
• Audio is declared as a melodious hit.
• First time a telugu movie is releasing in USA 4 days before India and thats shows sekhar's tremondous confidence about his product .
• It has created a big hype in USA for his film and people are waiting to watch happy days

There is a saying, ‘Good things happen to good people’. He is a successful producer/director before Happy Days release. Who else deserves this better than Sekhar Kammula!!

We wish him and Happy Days the best. May good cinema prevail!!